What We’re Building
Our belief is to keep it simple by providing you with metrics that you need which result in actionable insights for your online business. The first step is understanding your conversion funnel. From there, we help you measure - and impact - the factors that drive usage, retention, and revenues.
KISSmetrics is different from other analytics platforms due to a combination of three key features. We focus on funnels and conversions and make them easy to track and interpret, use people as the basic unit of measure, and support tracking of highly-flexible custom data through our simple API.
Who We Are
KISSmetrics is run by a team of designers, developers and entrepreneurs that are passionate about helping online businesses measure, grow and monetize. The team’s experience comes from previous ventures including ACS, Crazy Egg and Product Planner. As a result, the team has hands-on experience understanding and developing analytics solutions for high-end web properties. KISSmetrics is backed by well respected private and institutional investors including Polaris Ventures, True Ventures, SoftTech VC, Felicis Ventures, Dave McClure, Shervin Pishevar and Bobby Yazdani. KISSmetrics also has the support of a group of rockstar advisors including Ed Baker, Sean Ellis, Jeff Hammerbacher, Eric Ries, and Jeff Veen.