Why KISSmetrics?

Our actionable metrics tell you more than what happened. They also tell you who and why.

1. 

   We help you get to know your people.

   The basic unit in KISSmetrics is a person. When you view your KISSmetrics reports they show you people, not just aggregate data.

   • Have a big customer that came to your site and is using your product? KISSmetrics will help you see everything they did before and after they signed up. Use this knowledge to give them the best service and learn how to get more people like them.
   • Get engineering, product, sales, marketing and customer support working together to improve the metrics that matter for the life blood of your business: your people.

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   Understand each of your customers without logging into multiple products. Get actionable insights in your analytics tool and say goodbye to vanity metrics like Page Views, Bounce Rate and Time on Site.

2. 

   Implementation.

   People, Events and Properties. That’s it.

   • Track your person-centric data

     Using our simple API you can tell us who someone is, what they are doing and important things about them. We handle the rest.

   • JavaScript

     Our JavaScript allows you to track data right from your website so you can measure your campaigns, discover your referrers and understand marketing attribution.

   • Libraries

     PHP, Ruby, Python, AS3, Cocoa, iOS, Android and more. We have a library for any programming language you use.

   • Database

     Track data directly from your database and turn it into person-centric data. Pass historical data into KISSmetrics in minutes and start analyzing it within hours.

   • Software integrations

     Your CRM, email service providers, help desk software and billing systems all have APIs. We’re able to let you easily track data directly from the other software services you use.

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   KISSmetrics collects and organizes your person-centric data from all your data sources to provide you with a 360 degree view of your people.

3. 

   Actionable analytics and insights.

   Find your KPIs, key metrics, revenue, reporting and people all in one place.

   KISSmetrics helps you understand your customers and take action on the information.

   Other analytics packages measure based on pageviews, or isolated events; they’ll tell you how many times a page was accessed, or how many times an event was performed. However, they won’t tell you who your customer is, or how they’re interacting with your business.

   KISSmetrics captures what happens before a visitor becomes a customer, and ties that anonymous activity to their known activity once they have become a customer. This allows you to understand where they came from, what they did, what led them to become a customer and everything they do after the transaction.

   • Never lose data

     Tell KISSmetrics one time that your new customer, Joe Smith, is a designer, used a 20% off coupon, was referred by a friend, and works in a startup and we’ll remember it forever.

   • Compare customer behaviors

     KISSmetrics lets you slice and dice your data to understand usage patterns, assess marketing campaign effectiveness, and segment your customers.

   • See actions in real time

     You can use KISSmetrics Live to see events being tracked on your site in real-time; it’s a great way to immediately validate that you’ve set up your tracking correctly.

   • Create reports on the fly

     You don’t have to pre-define your reports. Just track the significant events that happen on your site, and we’ll collect the data. Later, you can create reports on anything you’re already tracking and see the results for as long as you’ve been tracking it.

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   KISSmetrics provides simple yet powerful reporting based on your person-centric data. You’ll get actionable insights without having to use your own engineering cycles. Finally, actionable analytics without the headaches!

People not pageviews, goodbye vanity metrics.

• Capture what people do before and after they become customers so you can understand how valuable they are to you.
• Understand usage patterns, assess marketing campaign effectiveness, and segment your customers.
• Understand how people are interacting with your business, what brings them back and tie it to your revenue.
• You don’t need to pre-define your reports. Create reports on the fly based on the user behaviors you track.