Appaloosa Increases Flash Sale Conversions by 750%
Appaloosa is a mobile software product that enables companies to deploy their own simple, secure private app store on iOS, Android and Windows.
THE BUSINESS CHALLENGE
Historically, the marketing team at Appaloosa spent most of their effort attracting new visitors to their site. However, once these visitors were on the site, there was no visibility into how to help move visitors through to purchase. Appaloosa needed a way to connect with the people on their site, based upon the data they were already collecting with Kissmetrics. Based on insights from Analyze, they found that their pricing page was a major dropoff point in their website.
HOW KISSMETRICS HELPED
According to their general manager, it took Appaloosa less than 5 minutes to set up Engage on the existing Kissmetrics setup. Appaloosa created a Notification for visitors to their pricing page, displaying a special offer for the month of May. They chose the Notification Engagement shown here because they didn’t want to be too abrupt and take away from visitors who might be looking for a new trial.
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By running this flash sale banner Engagement, Appaloosa was able to increase conversions by 750% in just 1 week. This result was accomplished without time or work from a developer or IT.
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