Before you get started with a free trial, make sure you run through these 3 steps.
Not ready for a free trial? Talk to one of our experts instead.
We’ll dive into ALL of these steps for you. At the end of this page, you’ll be ready to fearlessly set up your analytics.
Step 1: Calculate your expected additional revenue
See how much additional revenue you can generate for your business using our calculator. This will determine whether or not you should move forward with an analytics tool like Kissmetrics.
“After analyzing customer behavior and multiple rounds of A/B testing, we saw a 20% increase in the number of users purchasing a subscription from us.”
-Alex Acker Senior Manager, Marketing & Insights at Nitro
Additional Revenue Calculator
Step 2: Understand what data Kissmetrics tracks
In Kissmetrics, you’ll track people, events, and properties.
People in Kissmetrics represent both identified and anonymous visitors on your website or customers in your app.
Events are the actions your users take on your site or in your app. For example: Signed up, Logged in, Added item to cart, Subscribed to newsletter. Tracking these events gives you insights to optimize your conversion rate.
Properties are additional bits of information describing your events. You’ll be able to see how different segments perform. For example: Device type: mobile, Viewed product: Backpack
Step 3: Prioritize your top 3 metrics that directly impact growth
Don’t feel like you need to track everything! Keep it simple and start with 3 key metrics and build data over time.
“Mapping out the conversion points we wanted to track was critical to making implementation manageable. That way you won’t end up with a lot of unusable data.” -Christine Newkirk, Director of Digital Operations and Audience Engagement at MercyCorps
We recommend nailing down your top 3 metrics that directly affect business growth. Not sure what those 3 metrics are on the top of your head? Well, it depends on your business model.**
**Disclaimer: If you only want to track: visits, visitors, bounce rates, exits, time on site–you won’t need customer analytics.
But if you want to deep dive into your funnel, conversion rates, customer behavior, revenue data–you’ll want a tool like Kissmetrics.
Here are some examples:
For SaaS & Agencies
(Website call to action is a signup, subscription, contact request. E.g., Subscription services like Birchbox, web apps with a free trial or freemium service) Your customer lifecycle might look like this:
Marketing customer arrives to website from various channels.
- Visited website
- Ad campaign hit
Customer signs up and engages with service.
- Signed up
- Subscribed to newsletter
- Activated account
Customer comes back to use service.
- Logged in
- Used Feature X
(Website sells items, one-time services or appointments. E.g., clothing, marketplaces, hotels, salons) Your purchase lifecycle might look like this:
Customer arrives to website from various channels.
- Visited site
- Ad campaign hit
Customer shops around for products, adds products to cart.
- Searched product
- Viewed item
- Added item to cart
Customer is checking out.
- Checked out steps
- Entered promo code
- Signed up for account
Customer has purchased.
- Canceled order
- Refunded/returned item
- Referred a friend
How much time will this take? (Plus the top 2 ways to speed up implementation)
The amount of time it will take to implement a customer analytics tool will depend on your 1) resources available and 2) your processes in place. We’ve seen implementation happen in anywhere from 3 hours to 2 weeks.
It all depends on your level of preparation and how many integrations you need.
That said, here are 2 ways to speed up implementation:
First, if you already solidified the top 3 metrics and the top 5 events you want to start tracking, you’ll save a ton of time during implementation. It’s like planning out the directions to your destination before you start driving.
What’s the next step?
Now that you’re fully prepared, you’re ready to start your free trial.
Still have questions? Speak to one of our experts and they’ll answer any questions you have on getting started.
REQUEST A DEMO NOW.