The Kissmetrics logo is an invaluable asset of our visual identity. It is a guarantee of quality that unites all of our communications. Please respect our logo, and treat it properly. The logo should only appear in charcoal (#272727) or white with a healthy amount of clearspace around the logo.
We Are Kissmetrics
The correct guideline of displaying the Kissmetrics name is regular title case. However, since we feel strongly about keeping it simple (Kiss = keep it simple software), we have simplified how to capitalize our company name.