Turn more website visitors into loyal customers.
Understanding customers is complicated. Kissmetrics makes it easy for e-commerce.
Learn where your best
customers come from.
Finding new customers with high margins is far from easy, and turning them into repeat customers is even harder. Here’s a look at revenue metrics in Kissmetrics, broken down by the first traffic source:
Take a look at this Funnel Report. Only 33% of people who added items to their cart completed the checkout process. From here, you can make hypotheses on what’s keeping the other 67% from checking out.
Find out who your best customers are.
The more you know your customer, the more you can get them to buy from you. Take daily deals company Manillo.com for example:
“With Kissmetrics, we made different reports for our types of personas. We used to target women in their 30s, but using Kissmetrics, we found out our repeat customers are women over 60 years old.”
-Frederik Boysen, Manillo
Kissmetrics will show you a profile of every visitor that makes it to your site. Each individual profile might not give you significant findings at scale. But combine this data with all of your visits, and you can target the right people.
Convert more customers on your website.
Remove bottlenecks and reduce cart abandonment. 67% of website visitors will add an item into their cart and leave without completing their purchase. More traffic to your website doesn’t necessarily mean more conversions.
Let’s say your newsletter subscribers are more likely to purchase from you repeatedly. To grow your newsletter list, you can show a notification on one of your product pages that offers them a 10% discount if they subscribe to your newsletter.
“It took us less than 5 minutes to create a notification and display a special offer on our pricing page. By running this flash sales banner, we increased conversions by 750% in just 1 week.”
-General Manager at Appaloosa
How do I set this up?
Setting up yet another tool is a pain, and cost-friendly developers aren’t easy to find. We’re in the exact same position.
Which is why we have premium onboarding and implementation packages–so you can leave the technical part to us.
But if you do have developer resources and an afternoon of their time, you have 3 options to collect data in Kissmetrics:
1. Install the tracking code.
- Every visit to your website
- Which domains are sending you traffic
- Search terms, engines and devices people use
- Ad campaigns using UTM parameters
2. Use an integration with your ecommerce store platform.
- Shopify: Instead of messing with theme files or paying hundreds for a developer to do it for you, copy and paste the API Key you get from Kissmetrics.
3. Send us the exact data you want.
If you want to customize the data you send us, you have many options to choose from if you want to track key events and conversions on your website. We’ll go over this when you request a consultation.