Funnel Report

Funnel Report

Are you making business decisions in the dark? If you don’t know whether campaign spend created a single customer over time, or what squeezed a traffic spike to a revenue drip, then the Kissmetrics Funnel Report is your answer. And if you segment different behaviors, learning from your leads across devices, you can start replicating the ideal audience.

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Set the Right Stage

 

Every business has a set of steps visitors need to go through before they purchase.

An e-commerce funnel may look like:

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A SaaS company may look like:

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You can set these stages and see how visitors behave in multiple visits. Where do your customers get stuck as they move through their journey? Does your funnel map to their behavior? Funnel Report gives you the panoramic view needed to turn roadblocks into shortcuts.

Grow Your Best Traffic

So we know not all visitors convert into customers, but without a funnel report, how do you know where you’re losing visitors? How do you know if it’s a normal rate? Let’s look at an example funnel for a subscription-based company: Most visitors get lost after signup. After that dropoff, it’s a fairly straight path to activation and payment. It logically follows that if more people activate, revenue will quickly grow.

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Know Who Converts

Marketers are always under pressure to bring flawless leads to sales. While we all test our way to higher conversions, we can also examine segments to get more of the best quality of traffic. Funnel Report also allows you to segment and see which types of people convert. Here we’re looking at the same Funnel Report, segmented by where users came from: Don’t stop at just seeing which referrer brings mindless traffic. See exactly which channels bring paying customers. That’s how you truly build a better marketing machine.

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Zoom in with Detailed Funnels

Funnel Report isn’t limited to a signup funnel. Track conversions for the smaller incremental steps that a customer might take, and you can drastically improve your overall numbers. Running an online store and notice visitors dropping off after placing a product in their cart? Just set up a funnel for each step of your checkout process to know where users get stuck. And unlike Google Analytics, you can compare behavior over time and watch conversions across any order of steps.

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With Funnel Report, you can adjust your growth levers by learning where your customers come from, and break down the roadblocks that stop them from paying you.

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