As of July 30, 2011 Kissmetrics uses standard first-party cookies to generate a random identity assigned to visitors to our customers sites. This identity by itself does nothing. Consumers can clear these cookies to clear the randomly generated identity Kissmetrics generated. What information is tied to that random identity is controlled by our customers. We provide a suite of tools that allow our customers to pass in data relevant to their site providing a unique view that lets companies make key decisions in improving their users' experiences.
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