Kissmetrics Campaigns

Send behavior-based emails automatically to drive better engagement across the customer lifecycle

How Kissmetrics Campaigns works

Kissmetrics Campaigns enables you to create and send behavior-based emails. Built on our behavioral analytics engine, Campaigns gives you the power to identify who to target, when and why—and then create and send the perfect email to get people engaged and moving forward.

Be engaging

Create beautiful, personalized emails for single-shot messages, like newsletters, or ongoing multi-message acquisition, retention and growth campaigns.

Behavior-based delivery

Deliver emails based on behavior for perfectly timed, emails that keep people engaged every step of the way.

Know your target

Tightly integrated with Analyze for building behavioral segments and measuring campaign impact beyond opens and clicks.

Email campaign automation and behavioral analytics

Behavior-based email campaign automation built on our analytics platform—the power to analyze, segment and engage all in one place.

Create Beautiful, Personalized Emails

Create compelling emails in our editor or cut-and-paste existing HTML. Each email is as personalized as you need to deliver the perfect message.

Understand Performance beyond Opens and Clicks

Get metrics beyond opens, and click-throughs. Since Campaigns is integrated with our analytics engine, we track behavior as far as you want—including what happened before and after the email was delivered.

Understand Performance beyond Opens and Clicks

Get metrics beyond opens, and click-throughs. Since Campaigns is integrated with our analytics engine, we track behavior as far as you want—including what happened before and after the email was delivered.

Deliver Personalized Emails

Trigger delivery based on any behavior or profile attributes. The trigger can even include interactions with other emails (opens, clicks,etc.), so you can line up as many emails as you want in a given campaign. Emails can be triggered by any behavior and profile information.

Get, keep and grow more customers with relevant and valuable messages across the customer lifecycle.

Get more customers

  • Personalize trial on-boarding emails based on features they’ve used (or haven’t used) in the trial and job title, to get people the right level of information to realize the value of your product.
  • Customize the content of the email based on the ad or referral source to maintain context and interest level.
  • Engage customers that have shown behavior that indicates a strong propensity to purchase, such as visiting the product pages, pricing pages a certain number of times, with a nudge to get them to convert.

Keep more customers

  • Inform customers about new features—especially if they haven’t used them to drive feature adoption and value.
  • Proactively engage customers who are not engaged with your product frequently enough—indicating a likelihood to churn. Get inactive customers to re-engage.
  • Deliver product tips and techniques to get users more engaged with key value features. Messages can be tailored by product feature or any other usage trigger.

Grow your customers

  • Drive usage and adoption by targeting power users with ways to share the value of your product with colleagues.
  • Upsell by promoting key features and functionality of your product that are in the next price-point.
  • Monitor usage that indicates high-levels of engagement, but a low user count and drive adoption across organizations.

Resources to get you started

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Onboarding

We are here to help. Use Kissmetrics or one of our partners to get the onboarding or implementation services you need.

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Integrations

You can integrate Kissmetrics with the apps and platforms you are already using.

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Support

All the resources you need to get started and understand how to install, implement and maintain Kissmetrics.

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Get, keep and grow more customers