Revenue ReportAre you making business decisions in the dark? If you don’t know whether campaign spend created a single customer over time, or what squeezed a traffic spike to a revenue drip, then the Kissmetrics Funnel Report is your answer. And if you segment different behaviors, learning from your leads across devices, you can start replicating the ideal audience.
◦ ◦ ◦
Gain Truly Valuable Insight
Viewed as a whole, your revenue is much like traffic. If you only view the total metric, you have no idea which segment is sending you customers and driving your growth. The same holds true for revenue. You might know your MRR (monthly recurring revenue) off the top of your head. But which sources are sending you the bulk of your revenue? Which customer segments are the most loyal revenue sources? Spend less time digging for answers and instead spend more budget on the sources that bring the best ROI. This view can be hard to consume as endless Excel cells, so the Revenue Report provides a clear visual picture of your revenue.
Widen the Right Marketing Channels
You’ve got paid channels, active social accounts, and customer referral programs running. How do you know which ones are most effective for customer acquisition? Which channels are bringing the most valuable customers? The Revenue Report shows you all the channels that are bringing you money, each lined up next to each other. You’ll be able to compare various segments — not only which ones are bringing you the most revenue, but by lowest churn, highest lifetime value, and so on. Here’s how the Revenue Report looks when you segment by marketing channel:
◦ ◦ ◦
No longer do you have to judge a marketing channel based on its CTR (click through rate) or VTR (view through rate). That won’t help you create a better marketing machine. Get real answers by understanding the downstream profit you’ve received from each campaign you’re running. This is a step beyond data-driven to show your revenue-first marketing impact.